The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


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Author: Ries Eric

Brand: Currency

Color: Grey

Edition: Illustrated


  • Crown Business

Format: Illustrated

Package Dimensions: 34x212x440

Number Of Pages: 336

Release Date: 13-09-2011

Details: Product Description
Starting up a new company or a business always involves a lot of risk. A number of startups fail even before they can reach a certain level. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses is about using a new and innovative approach called ‘Lean Startup’ to revolutionise the world of business.
When an individual or a group of individuals starts a new business, there is always an air of uncertainty prevailing over their minds. What they want to do is to create something meaningful that will sustain, proving all the uncertainties futile.
The Lean Startup approach concentrates on increasing the capital efficiency of the companies as well as using the human creativity to its highest level. The book explains difficult concepts like validated learning and vanity metrics, with ease. It puts forward new ideas to make the company agile and flexible.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses is a must-read for budding entrepreneurs, for its innovative and effective ideas. The book was published by Crown Business in 2011, and is available in hardcover.
Key Features:

It is a book that explains the Lean Startup approach in detail.

“The Lean Startup has a kind of inexorable logic, and Ries’ recommendations come as a bracing slap in the face to would-be tech moguls: Test your ideas before you bet the bank on them. Don’t listen to what focus groups say; watch what your customers do. Start with a modest offering and build on the aspects of it that prove valuable. Expect to get it wrong, and stay flexible (and solvent) enough to try again and again until you get it right. It’s a message that rings true to grizzled startup vets who got burned in the Great Bubble and to young filmgoers who left The Social Network with visions of young Zuckerberg dancing in their heads. It resonates with Web entrepreneurs blessed with worldwide reach and open source code. It’s the perfect philosophy for an era of limited resources, when the noun optimism is necessarily preceded by the adjective cautious.” —Wired“I make all our managers read The Lean Startup.” —Jeffery Immelt, CEO, General Electric
“Eric has created a science where previously there was only art.  A must read for every serious entrepreneur—and every manager interested in innovation.” —Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc. and Netscape“This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries’s book is loaded with fascinating stories—not to mention countless practical principles you’ll dearly wish you’d known five years ago.” —Dan Heath, co-author of Switch and Made to Stick“Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup will change the way we think about entrepreneurship.  As startup success rates improve, it could do more to boost global economic growth than any management book written in years.” —Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School “The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply.  I know of no better guide to improve the odds of a startup’s success.”—Mitchell Kapor, Founder, Lotus Development Corp. “At Asana, we’ve been lucky to benefit from Eric’s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business.”—Dustin Moskovitz, co-founder of Facebook and Asana “Ries’ splendid book is the essential template to understand the crucial leadership challenge of our time: initiating and managing growth!” —Warren Bennis, Distinguished Professor of Business, University of Southern California and author of the recently published, Still Surprised: A Memoir

Additional information

Weight 0.3 kg


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