The Last Safe Investment: Spending Now to Increase Your True Wealth Forever


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Author: Franklin Bryan

Brand: Penguin Random House

Package Dimensions: 28x232x717

Number Of Pages: 288

Release Date: 05-01-2016

Details: Product Description
Myth: If you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily, allowing twenty to thirty years of secure, peaceful retirement. Reality: Though this might have been true at some point in the last century, it is not true any longer. If you want to get ahead and enjoy a life of prosperity, you must invest in the last safe investment: yourself, and your own skills, value to others, relationships, and overall happiness.Business strategist Bryan Franklin and author Michael Ellsberg (The Education of Millionaires) team up here to present a blueprint for building “True Wealth”: the ability to generate not just financial value but also the experiences you cherish most—security, freedom, creative ex­pression, and love.  Discarding traditional advice, Franklin and Ellsberg propose the Self-Amplifying Financial Ecosystem (SAFE) plan. This plan teaches you:·Small investments you can make for a big im­pact on your value to other people, multiply­ing your earning potential·The secret to accumulating savings without willpower or deprivation ·How to invest in life’s richest experiences (which money can’t buy)·The “Super Skills”—the most valuable, sought-after, rewarded, and universally ben­eficial human skills·Why most people are throwing away huge sums of money in the quest for happiness, and how to spend that money more effectively This bold manifesto will change the way you think about money, wealth, investment, and spending forever.
“Franklin and Ellsberg have laid out the first viable life and investment plan that can truly work for everyone. Jam packed with insights and wisdom it normally takes decades to learn.”
–Richard Belluzzo, former president and COO of Microsoft

“This resource blows apart conventional wisdom on saving and investing. There’s a new way to play that’s more lucrative and meaningful–and way more fun!”
–Yanik Silver, author of
Evolved Enterprise and founder of Maverick1000
About the Author
BRYAN FRANKLIN is an expert on rapid scaling in business and has helped seven com­panies grow to more than $1 billion in sales or valuation by coaching their CEOs on business strategy and leadership.

MICHAEL ELLSBERG is the author of The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful. He writes a blog on entrepreneurialism, career development, and education at He lives in San Francisco.


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