The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It


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Author: Michael E. Gerber

Brand: Harper Collins India

Color: Blue

Edition: Updated,Subsequent


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  • Must try for a book lover
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Package Dimensions: 20x200x222

Number Of Pages: 288

Release Date: 14-10-2004

Details: Product Description
E-Myth ‘e-,’mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
“Gerber loves to exhort people to develop powerful visions for theircompanies.” — Fortune
“Thanks to Gerber l have freed up over three hours a day, significantly increased my sales, more than doubled my bottom line, and been able to take my first vacation in four years.” — Trish Lind, T. Lind Graphics, St. Paul, Minnesota
“Without a doubt, the most important message for our company over thenext decade.” — The John Hancock Insurance Group
About the Author
Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him “The World’s #1 Small Business Guru.” He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.
Excerpt. © Reprinted by permission. All rights reserved.

The Entrepreneurial Myth
They intoxicate themselves with work so they won’t see how they really are.–Aldous Huxley

The E-Myth is the myth of the entrepreneur. It runs deep in this country and rings of the heroic.
Picture the typical entrepreneur and Herculean pictures come to mind: a man or woman standing alone, wind-blown against the elements, bravely defying insurmountable odds, climbing sheer faces of treacherous rock–all to realize the dream of creating a business of one’s own.
The legend reeks of nobility, of lofty, extra-human efforts, of a prodigious commitment to larger-than-life ideals.
Well, while there are such people, my experience tells me they are rare.
Of the thousands of businesspeople I have had the opportunity to know and work with over the past two decades, few were real entrepreneurs when I met them.
The vision was all but gone in most.
The zest for the climb had turned into a terror of heights.
The face of the rock had become something to cling to rather than to scale.
Exhaustion was common, exhilaration rare.
But hadn’t all of them once been entrepreneurs? After all, they had started their own business. There must have been some dream that drove them to take such a risk.
But, if so, where was the dream now? Why had it faded?
Where was the entrepreneur who had started the business?
The answer is simple: the entrepreneur had only existed for a moment.
A fleeting second in time.
And then it was gone. In most cases, forever.
If the entrepreneur survived at all, it was only as a myth that grew out of a misunderstanding about who goes into business and why.
A misunderstanding that has cost us dearly in this country–more than we can possibly imagine–in

UPC: 099455020992

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