Marketplace 3.0: Rewriting the Rules of Borderless Business


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Author: Mikitani Hiroshi

Brand: Pan Macmillan Publishing India

Package Dimensions: 25x236x431

Number Of Pages: 256

Release Date: 31-05-2013

Details: Product Description

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defy conventional wisdom, and are the future of growth and globalization strategy.
If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change ― driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail “ecosystems,” where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet’s power, and will define the 3.0 era.
Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom.


“Marketplace 3.0 is highly readable and largely devoid of the jargon that often mars similar efforts. Mikitani gives a well-considered argument for why Rakuten’s business model should be the way of the future…Mikitani’s vision for the next stage of the online revolution and his conviction that internet companies have a responsibility to drive change for the better may be an inspiration to aspiring digital entrepreneurs.” ―Financial Times
“When [Mikitani] writes about the future of e-commerce, marketers would do well to heed his advice.” ―The Dallas Morning News
“A Japanese e-commerce guru tells how to succeed in online business by breaking all the rules… In this upbeat debut, [Mikitani] describes his maverick business philosophy, aimed at challenging conventional wisdom and empowering sellers to create lasting relationships with customers.” ―Kirkus Reviews
“Mikitani shares the secrets, beliefs, and drive that fueled Rakuten’s meteoric rise to success… [he] weaves an inspiring entrepreneurial story and presents a thought-provoking case for breaking rules.” ―Publishers Weekly
“For anybody seeking to understand how to build and scale a company in the new global economy, Hiroshi Mikitani’s Marketplace 3.0 provides a compelling guide to Rakuten’s success. From Rakuten’s early days as an Internet Mall to detailed insights on leveraging social media and providing a path for managers, Mikitani takes you inside the CEO’s office with this thorough breakdown of what goes into today’s successful global business.” ―Dick Costolo, CEO, Twitter
“Mikitani is one of the world’s great Internet entrepreneurs. He possesses one-of-a-kind insights on the intersection of e-commerce and globalization. In Marketplace 3.0, he describes his vision of the future in compelling fashion and shares his unconventional but hugely effective strategies for competing in a ‘borderless business’ environment. Highly recommended!” ―Reid Hoffman, co-founder & chairman of LinkedIn and co-author The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“Hiroshi Mikitani provides exactly the right advice at the right time. His fascinating story of


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