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influence: The Psychology of Persuasion (Collins Business Essentials)

109.00

Estimated delivery date 2022/10/05
SKU: HOT_0229 Categories: , Tags: ,

Description

Author: Robert B. PhD Cialdini

Brand: Harper Collins India

Features:

  • Influence: The Psychology of Persuasion
  • Must read book
  • It is made up of premium quality material.

Package Dimensions: 23x203x280

Number Of Pages: 336

Release Date: 26-12-2006

Details: Product Description
‘Influence: The Psychology of Persuasion’ is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say ‘Yes?. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage. The book is the result of a thirty-five year long extensive research which involved surveys, evidence, experiments and as well as a three year long period of study on the behaviour of people. The book has been a widespread and mainstream success owing to its exceptional writing and ground breaking content. The book has received critical acclaim from all angles. The book puts forth six universal principles and teaches its readers the art of becoming a skilled persuader and in turn the knowledge of protecting yourself from other skilled persuaders. The book comes handy in all parts of life and will serve as a defining force in the change it brings to your lifestyle by pushing you towards a life of content and satisfaction. The book is strongly based on the foundation of marketing and helps to understand and analyse the same. The information in the book is presented in a lucid manner and effectively teaches the art of influence and persuasion which is gradually developing into a scientific field.
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About the author
Dr. Robert B. Cialdini is a Ph. D. in the field of psychology and went through extensive research to bring forth this breakthrough book. The book has been published by Harper Collins Publications and is available as a part of the popular Collins Business Essentials. The author and the publishers have taken extensive care to research the contents of the book which are based on several evidence based experiments. The latest edition of Influence: The Psychology of Persuasion was published in May 2009 (Revised Edition) and is available in paperback as well.
Review
“Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of
Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” —
Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise

“If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” —
Angela Duckworth, author of Grit and founder and CEO of Character Lab

“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” —
Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

“Anyone who wants their abilities in communication or negotiation to be at their highest level
has to read Robert Cialdini’s book
Influence. Your knowledge base is simply incomplete without it.” —
Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference


Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” —
BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab

“The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” —
Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

“In this update of his classic book, the world’s most practical social psychologist shares his wisdom and reveals his charm. There’s dynamite here. Please use what you learn with care!” —
Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving

“If you could read just one book on how t

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